With photography being one of the most important aspects of selling your vacation rental property to a customer, it’s important that you make the most of this opportunity. Here’s 5 tips that you need to take into consideration when taking those all important shots.
1. Showcase What’s Needed
Your visitor wants to know what it’s like to stay in this property, so make sure you include photos of all the right places. Make sure not to miss out important aspects, such as the bathroom or kitchen (often people will want to see how the kitchen is kitted out so they know if it’s suitable for their use), and view (include a little of the window frame to show it’s not just a copy-and-past picture).
Make sure to include photos of: Living areas, dining areas, bedrooms (specifying which is the master bedroom), bathrooms/shower rooms, the exterior of the property, and any beneficial features such as gyms, swimming pools etc. Make sure you’re taking your visitor on a tour, so carefully consider the order in which you place your photos so they’re not all disjointed.
2. Use The Right Lighting
If your room is flooded by the late afternoon sun (4-6pm), this would be a good time to take the photo, as natural light will bring out the best in your rooms, and will get your viewers into the holiday spirit. If not, always ensure rooms are bright and well-lit. There’s nothing worse than a dull picture when trying to sell the lightness of a property. Turn on the ceiling lights, and try to avoid using crisp white sheets as these will absorb all of the light, causing too much contrast in the photo.
3. Set The Scene
Remove all unnecessary clutter from the rooms that take attention away from the feeling you’re trying to portray. If you’re taking a photo of the dining room, for instance, make sure your laptop isn’t placed in the background. Maybe you could set the table, with some fresh fruit in the centre, with a local bottle of wine. Place carefully folded towels in the bathroom shot.
Remember, it’s about attention to detail. Try to figure out what kind of emotions your visitor will want to feel while on their holiday, and try to recreate this as well as possible in your photo compositions.
4. Introduce Some Colour
If you feel a photo may look a little bland, feel free to introduce some extra colour into the photo. Place a vase of flowers on a dressing table, sprinkle outside plants and grass with water before taking the shot, bring some cushions into the room.
Again, make your property look fresh, clean and crisp.
5. Make Use Of Captions
When adding a description of caption for each of your photos, use this opportunity to really sell each of your rooms individually. When there’s a shot of the kitchen, let the viewer know if there’s a dishwasher, tumble dryer, what kind of cooker is in the room? Are all utilities provided?
When describing the bathroom, let people know what kind of towels are included, whether dressing gowns, soaps, shampoos are provided etc.
Although pictures do indeed speak a thousand words, it’s a good idea to give your audience a helping hand by spelling out exactly what’s included and what’s to be expected when staying at your property.
What else do you consider when taking photos of your rental property?